bekind is an everyday fashion brand with a difference. Collaborating with your favourite charities, profits from each collection go directly to support the hard work of each special cause. 

Why? The global pandemic has proved a difficult time for charities. There's no bucket shakers, no local charity shops open and a lot of people facing financial hardship. 

bekind is powered by Kindred; a social enterprise with a mission to become the world's largest donor to charities worldwide. Kindred helps you make your purchases and online shopping mean more by giving you cashback from your everyday online shopping. You choose how much of that cashback to donate, and choose which charity to donate to. It's as simple as that. Working with over 45,000 charities and over 25,000 brands, your journey to becoming a conscious consumer has just become that little bit easier.